外贸销售话术模板,

🗣 SL提问: 外贸销售话术模板

✍️ Ai批改: 当然可以！以下是一个外贸销售话术模板，适用于不同阶段的外贸客户沟通（如初次联系、跟进、报价、谈判等）。你可以根据具体产品和客户情况灵活调整。

📌 一、初次联系客户（Cold Email / Cold Call）

✅ 1、邮件主题（Subject）
Looking for [Product/Service] Supplier? We Can Help!
Quality [Product] at Competitive Prices – Let’s Discuss
Partner with a Reliable [Product] Manufacturer from China

✅ 2、正文模板

Dear [Customer's Name],

My name is [Your Name], and I’m a sales representative at [Your Company Name]、We specialize in [briefly describe your product/service, e.g., high-quality industrial components, customized packaging solutions, etc.]、

After checking your website and market presence, we believe our [product/service] could be a great fit for your business、

Could you please share more information about your current sourcing needs? We would be happy to provide you with a detailed quotation and samples if needed、

Looking forward to your reply、

Best regards,
[Your Full Name]
[Your Position]
[Company Name]
[Phone Number] | [Email Address]
[Website URL]

📌 二、跟进客户（Follow-up Email）

✅ 1、邮件主题
Just a Quick Follow-Up on Our Previous Message
Would You Like to Know More About Our [Product]?
We’re Ready to Support Your Sourcing Needs

✅ 2、正文模板

Hi [Customer's Name],

Just a quick follow-up on my previous email regarding [product/service]、

We understand that you may have many options, but we’d like to highlight that we offer:
Competitive pricing
Fast delivery
Customization options
Excellent after-sales service

If you have any questions or need further details, feel free to reach out、

Looking forward to hearing from you、

Best regards,
[Your Name]
[Your Company]

📌 三、报价与产品介绍（Quotation & Product Pitch）

✅ 1、报价邮件模板

Subject: Quotation for [Product Name] – [Your Company Name]

Dear [Customer's Name],

Thank you for your interest in our [product/service]、Below is the detailed quotation for your reference:

Product: [Product Name]
Price: [Price per unit] USD
MOQ: [Minimum Order Quantity]
Payment Terms: [e.g., T/T 30% deposit, balance before shipping]
Delivery Time: [e.g., 15–20 days after payment]

We can also customize the product according to your specifications、

Please let us know if you need samples or further assistance、

Looking forward to your response、

Best regards,
[Your Name]
[Your Position]
[Company Name]
[Contact Info]

📌 四、处理客户异议（Handling Objections）

✅ 常见异议及应对方式：

| 客户异议 | 应对话术 |
|
| “价格太高了。” | “我们理解您的顾虑。我们的产品在质量、交期和服务方面有优势，而且我们可以根据订单量提供更优惠的价格。” |
| “你们是新公司，我不放心。” | “虽然我们是新公司，但我们拥有丰富的行业经验和成熟的合作工厂，已服务多个国际客户。如果您需要，我们可以提供过往客户的推荐信或案例。” |
| “我已经有供应商了。” | “感谢您的回复。我们非常尊重您的选择，但如果您有任何新的需求或想尝试其他供应商，欢迎随时联系我们。我们愿意为您提供更有竞争力的方案。” |

📌 五、促成订单（Closing the Deal）

✅ 1、促成订单话术

“If you’re satisfied with the quotation and product details, we can proceed with the order right away、Our team will handle everything from production to shipping.”

“We can also arrange a video call to show you the product in detail if that helps.”

“Please let us know when you’d like to proceed、We’re ready to support you.”

📌 六、售后服务与维护客户关系

✅ 1、订单完成后发邮件

Subject: Thank You for Your Order – [Order No.]

Dear [Customer's Name],

Thank you for choosing [Your Company Name]、We’ve processed your order [Order No.] and it’s currently in production、

We’ll keep you updated on the shipping schedule and deliver it as soon as possible、

Should you have any questions, feel free to contact us、

Looking forward to doing more business with you in the future、

Best regards,
[Your Name]

如果你告诉我你卖的是什么产品（比如：电子产品、服装、机械设备等），我可以为你定制更具体的销售话术模板。需要吗？